PORTFOLIO
EXAMPLES OF KATE'S WORK
New Member Manual
Sea to Sky Division of Family Pracrice
Kate designed and developed a comprehensive onboarding manual to give new physician members a clear and accessible introduction to the Sea to Sky Division. Working closely with the Membership Coordinator, she organized and streamlined key information, resources and processes into a cohesive guide while leading the visual design and layout.
2024-2025 Annual Report
Sea to Sky Division of Family Practice
Kate developed the Division’s annual report, bringing together organizational highlights, key initiatives, accomplishments and data into a clear and engaging publication. She coordinated content, organized information and created the visual design and layout to effectively communicate the Division’s impact to members and stakeholders.
Target Market Research
Coop's Bait & Tackle
Through market and audience research, Kate helped define the retail startup’s target market and customer persona, establishing a foundation for its branding and marketing strategy. She developed cohesive visual assets and audience-focused content using Canva, combining research, branding and creative execution to build a targeted brand presence.
Social Media
Crash Hotel
At Crash Hotel, Kate managed social media strategy, content, community engagement and performance analytics. For the hotel’s launch, she developed a targeted campaign that built brand awareness and drove bookings, achieving 50% weekday and 92% weekend occupancy within 10 months.
