Experience
Resume
2023
Branding and Marketing Consultant Contract
Coop's Bait N' Tackle
Squamish, BC
As a branding and marketing consultant at Coop’s Bait n Tackle, Kate conducted in-depth research and insights gathering to tailor brand messaging, resulting in a noticeable increase in customer engagement and visits. She developed a strategic marketing plan focused on boosting brand awareness through creative, targeted social media campaigns and promotions. Additionally, she played a key role in fostering brand partnerships, collaborating with external partners to achieve shared visibility and growth objectives.
2025-Current
Coordinator, Patient Attachment and Communications
Sea to Sky Division of Family Pracrice
Squamish, BC
As Coordinator, Patient Attachment and Communications with the Sea to Sky Division of Family Practice, Kate leads the development of clear, accessible communications that support patient access to primary care. She manages website content, produces newsletters, and creates promotional materials to ensure consistent messaging across channels. Alongside this, she coordinates patient attachment by communicating directly with patients and providers, while maintaining and managing data to support accurate, efficient matching and reporting. Her role bridges communication, coordination, and data to improve the overall patient experience.
2023
Branding and Marketing
Consultant Contract
Coop's Bait and Tackle
Squamish, BC
As a branding and marketing consultant at Coop’s Bait n Tackle, Kate conducted in-depth research and insights gathering to tailor brand messaging, resulting in a noticeable increase in customer engagement and visits. She developed a strategic marketing plan focused on boosting brand awareness through creative, targeted social media campaigns and promotions. Additionally, she played a key role in fostering brand partnerships, collaborating with external partners to achieve shared visibility and growth objectives.
2019-2021
Manager
Crash Hotel
Squamish, BC
At Crash Hotel, Kate led all marketing efforts, including social media management, print advertising, and radio campaigns, to enhance brand visibility and engagement. Additionally, she managed hiring and training, oversaw daily operations, and coordinated bookings with Online Travel Agencies (OTAs) such as Booking.com and Expedia. This multifaceted role allowed her to blend strategic planning, creative execution, and operational efficiency to drive success across various aspects of the business.
Education
2021 - 2024
Marketing Management
Certificate
British Columbia Institute of Technology
Kate is proud to hold a Marketing Management certificate from BCIT, where she graduated with distinction. This program provided her with a strong foundation in marketing strategy, digital media, branding, and analytics. Through hands-on projects and collaborative learning, she honed her ability to develop innovative solutions and deliver impactful results in dynamic marketing environments.
2009 - 2013
Fashion Design and Technology
Bahcelors of Design
Kwantlen Polytechnic University
Kate holds a Bachelor of Design in Fashion Design and Technology from Kwantlen Polytechnic University, a program that uniquely combined creative design with a strong emphasis on business and marketing. This education provided her with a comprehensive skill set, blending technical expertise in design with strategic insights into market trends and brand development. It prepared her to create innovative, audience-driven designs while understanding the broader business context of the fashion industry.
Skills
Microsoft Office
InDesign
Salesforce
Illustrator
Canva
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Monday.com
Google Suite
Wix